Book Marketer, Advertiser, Platform Strategist, and Author
Crystal’s foundational approach and strategic thinking in addition to being able to hone in on each individual’s needs, allows her to help craft plans of action for authors based on their needs, strengths, and goals.
She has over seven years of advertising experience on the AMS, FB, and BookBub platforms. Through the years she has worked with multiple author clients and tracked data for $900,000+ in Ad spend.
She is a USA Today Bestselling Author of paranormal and fantasy romance and successfully runs her own six-figure author platform under the pen name Krystal Shannan, has been married 21 years, homeschools her two younger girls, and keeps the home zoo of chickens, rabbits, guinea pigs, dogs, and hermit crabs— alive and well. She is represented by Cole Lanahan at the Seymour Agency.
Crystal works as the Creative Marketing Director for the Better-Faster Academy and also offers advertising and marketing advice on Becca’s patreon, as well as one-on-one marketing consults and business coaching. She also runs a successful boutique advertising agency, Crystal Key Media, that runs advertising and marketing for authors and coaches.
Crystal takes on a limited number of clients for Facebook and AMS ad management. If you’re looking for someone to help manage your catalog and have a minimum budget of $75 to spend per day on ads, please feel free to reach out to her at crystal@crystalkeymedia.com to see if she has an opening.
