I needed this short little book by a writing coach. It’s easy to internalize what the big names in indie publishing are doing and think you somehow have to do it exactly the way they do to achieve any kind of success, even if it’s not what you’ve ever done and it doesn’t fit with your life, your energy levels, your gifts, or your idea of a good time. Syme lays it all out in plain English, guiding you to check your premises and think twice about how well various writing and marketing rules really apply to you. If you’re feeling any frustration with where you are vs. other writers, and that’s affecting your productivity or joy, I encourage you to read this book. This probably applies to traditional authors, too, frankly. (I’ll admit, when I first saw this title, I thought, “Oh, please,” but I’m so glad I got past that.)